Citra Politik Kandidat Walikota Semarang dalam Instagram: Analisis Dramaturgi pada Pilwakot Semarang 2020

This article aims to analyze the political image of Hendrar Prihadi (Hendi), incumbent mayoral candidate Semarang 2020 election shown on Instagram @hendrarprihadi in midst covid-19 pandemic. If most candidates concoct slogans and deliver campaign promises, Hendi’s portrays more amusing content with a minimum amount messages. Dramaturgy theory used framing processes as frontstage, what backstage offstage factors could affect this single manage get 91,4% votes, even though activists consider pandemic less humane, lower voters’ turnover. Qualitative analysis data collected from interviews articles shows that designed pacify public affected by covid-19, followers are easily extracted content, method sheer away sensitive issues. Backstage, although reported highest contributor cases Indonesia, numbers rule violation campaigns, characteristic, leadership, status, also relation figure be several things making candidate’s stable, affecting winning Mayoral Election.